About The Lucky Charm

The Lucky Charm is a leading newsagency franchise that provides school and office essentials from stationery to magazines. Like all our other stores, The Lucky Charm Victoria Park is a one-stop shop where you can find a huge range of stationery, printer consumables, gifts, magazines and so much more. Besides cute stationery in our very own Charmies line, we also have great quirky gifts for everyone and all occasions. We've grown from a small business since our establishment in 2001 to one of Australia's most trusted brands. At The Lucky Charm, we strive to continuously innovate to deliver high quality, value for money products and unrivalled customer service.