About The Brightside Agency
Perth's leading ROAS-focused digital marketing agency for Hotels/Resorts & eCommerce Brands.
Grow your business with ✔ Facebook/Instagram Ads | ✔ Google Ads | ✔ TikTok Ads | ✔ Snapchat Ads
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My company runs and operates a 5 star beach resort in Western Australia. Like most hoteliers, we found ourselves at the mercy of online travel agents (like Expedia, Hotels Combined, Wotif, etc).
Whilst OTA’s bring in a lot of revenue, it comes at the cost of 15-20% commissions payable per booking made... Which left us with very little control over forecasting revenue and net profitability. We needed a solution that gave us more control over our marketing so we could rely less on bookings from OTA's.
A fellow hotelier (with the same challenges as us), mentioned they'd had great success by running Facebook & Google ads... and encouraged us to reach out to The Brightside Agency. Despite their successes and recommendation - we were still sceptical as to whether paid ads would actually work for our business.
That was over 6 years ago. Fast forward to today and The Brightside Agency has become an integral part of our business. Their team manages all aspects of our paid Facebook ads, Google ads and banner ads... and they've been able to generate high return on ad spend (ROAS) every month since we first started working together.
Their team genuinely cares about our business, our team and our customers. They also understand the hospitality tourism industry inside out, back to front – which is a value add most other agencies can’t provide.
In short, partnering with The Brightside Agency has completely transformed our business. Our acquisition costs have dropped... Our total bookings have increased... And we're now more profitable than ever (even when you account for Brightside's management fee).
If you’re a hotelier who wants more control over your booking predictability... and wants to spend less on OTA commissions...
I encourage you to reach out to the Brightside team like we first did in 2015.
Where to find The Brightside Agency
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In the ever-evolving landscape of digital marketing, businesses in Australia require tailored strategies to effectively reach their target audience. Marketing agencies play a crucial role in helping companies enhance their visibility and drive growth. With an array of services designed to meet the unique needs of each client, these agencies are instrumental in today's competitive marketplace.
The Brightside Agency is a premier marketing agency located in Perth, dedicated to providing comprehensive marketing solutions that cater to both small and large businesses. Their skilled team of marketing professionals harnesses the power of innovative strategies and cutting-edge technology to create impactful campaigns that resonate with customers.
The services offered by The Brightside Agency encompass a wide range of marketing disciplines. They specialise in digital marketing, including search engine optimisation (SEO), pay-per-click (PPC) advertising, social media management, and content creation. By implementing effective SEO techniques, The Brightside Agency ensures that local businesses in Perth are easily discoverable in search engine results, ultimately driving organic traffic and increasing conversions.
In addition to digital marketing, The Brightside Agency provides branding and design services that help businesses establish a strong identity and memorable presence in the market. From logo design to brand strategy, their creative team works collaboratively with clients to convey their message clearly and effectively.
Another vital service offered by The Brightside Agency is market research and analysis. By understanding the local market in Perth, they enable businesses to make informed decisions and tailor their marketing strategies accordingly. This ensures that resources are allocated efficiently, resulting in maximised returns on investment.
Email marketing is also a key component of The Brightside Agency's offering. Their expertise in crafting engaging email campaigns helps businesses in Perth establish strong relationships with their customers, driving repeat business and brand loyalty.
In summary, if businesses in Perth are looking to elevate their marketing efforts, The Brightside Agency stands out as a trusted partner. With a dedicated focus on delivering results and an extensive suite of services, they are well-equipped to help local businesses thrive in the digital age.