About smartass undies

We produce wearable rememberables. Putting motivational messages on backsides, some a little cheeky, occasionally edgy, always thought-provoking. Our aim is to put smiles on dials, improve lives and make the world a better place by covering one butt at a time. We take single use plastic bottles and re-engineer them into high-performance undies that are ultra-wicking, soft & comfy and super sustainable. Check us out, we bet you'll be surprise how good recycling can be.