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SWIFTEST WAY TO SEND YOUR SALES SOARING
If you are doing something new, something creative, or something different, you cannot be sure about what will happen. You can reasonably hope that putting together ingredients with known actions will produce a certain effect. Risks need to be foreseen. Creative ideas need to be designed to minimize the risks. It is not enough just to have a basic creative idea and then set out to use it.
Many excellent creative ideas are lost because there has been insufficient attention to the design stage. The creative idea is tried in its original and crude form. It does not work, so the original idea is shelved. Yet with some design effort, the idea might have been very successful.
We should not assume that creative ideas are always going to be high risk. The result of such an assumption is that we avoid creative ideas as a matter of policy.
The result of such a policy is that our organization or enterprise is operating considerably below potential. The more efficient is an organization, the greater the need for creativity.