It's not what you say, it's how you say it. Good copy is so much more than just words on a page. When you have something to say, you want it to be read and remembered. Big Blue Desk is a copywriting agency based in Sydney. Well, when I say agency, it's really just me and a big, blue desk. And a few rules that help me write original, creative copy with a punch. 1. No long words when short ones will do. 2. No jargon or cliches - it's been done to death 3. Walk a mile in your client's shoes Whether you want to inspire, persuade, educate or amuse, Big Blue Desk has all the right words.